Samuel Music Co.’s Effingham store is going back to basics in May and will no longer be offering its full retail line.
“When we first opened (in 1946), we were only a band store ... That, essentially, is what we’re going back to,” said Regional Manager Liz Roepke.
The company was originally a school band retailer and expanded its variety to also include records, radios and televisions.
Locations in Champaign and Springfield will continue with the current model as the Effingham store closes guitar, piano and print music departments.
“The main thing was our full-line model does not work to support a community of our size anymore,” Roepke said. “We’re going back to our original roots.”
Small-market stores in Salem, Casey, Robinson, Vincennes and Mattoon were closed years ago after experiencing changes in the industry.
Operations will remain in Effingham.
Samuel Music currently employs about 30 people companywide and said layoffs will be “very limited.”
The change will give the company a chance to focus on and possibly expand its services within the community.
“The plan is to try to expand our band services and go back to supporting music in Effingham and surrounding schools; to continue with our original model,” Roepke said.
This includes providing lessons, which is “a larger need” as public schools must squeeze their budgets to continue to offer music programs.
“We are wanting to continue to support music in Effingham every way we can,” Roepke said. “We’re very excited about the new beginnings.”
The Effingham store will host a large sale beginning Friday, May 10, to sell off inventory from the guitar, piano and print music departments.
Nicole Dominique can be reached at 217-347-7151, ext. 138, or at email@example.com.