Effingham Daily News, Effingham, IL

Local News

April 12, 2013

AP Interview: Quinn hire to market health overhaul


A. We were awarded from the U.S. Department of Health and Human Services $115 million. We have the resources we need to create something unique and strong and trusted in Illinois.

Q. Will there be any state money involved?

A. No state funds at all. I want to be very clear about that. This grant is $115 million in federal dollars.

Q. How will community organizations get involved?

A. It's a competitive grant award process. The grantee needs to demonstrate their plan for educating and enrolling people in their community. We are allowing these community-based organizations to determine what resources they need to achieve specific, defined goals that we will hold them accountable for.

Q. When will the campaign launch?

A. The grant application process will start early next month. Our goal is in July to have Illinois grantees awarded and start the training process for them at the same time. Hopefully, we'll have a product and a brand and a message to start pitching.

Q. You've said social media will be part of the campaign. Why use Twitter and Facebook?

A. The digital outreach is just another way to inform and connect folks with the message and the brand. Smartphones play an important role in our target demographic. This is their tool, their personal computer.

Q. How will you know if you've been successful?

A. If we're waiting until October to start measuring our success, I believe that's far too late. That means creating specific goals and using metrics to hold ourselves accountable for achieving goals.

One very important metric will be "pre-enrollment" numbers. We will want groups to get us detailed information on as many people as possible: their name, email, phone number, so when Oct. 1 rolls around we can start getting those people enrolled immediately.

Another metric will be the number of culturally unique events that groups carry out, such as county fairs and other events where there will be lots of potential enrollees.

Text Only
Local News
  • Woman injured in Farina collision

    An accident on Washington Street sent one driver to the hospital Thursday.

    July 25, 2014

  • Driver crashes after being forced off road

    A driver crashed after being run off the road by a semi on Interstate 70.

    July 25, 2014

  • Rollover on I-70 sends one to hospital

    An accident on Interstate-70 sent one traveler to the hospital.

    July 25, 2014

  • Motorcycle rider ejected in Flora accident

    A driver was ejected from his motorcycle in an accident.

    July 25, 2014

  • Altamont man found dead in home

    An Altamont man was found dead in his home during a welfare check.

    July 25, 2014

  • N1312P17015C.TIF Two cents on minimum wage increase TONY HUFFMANDaily NewsA ballot measure that will give Illinois voters the opportunity to vote on a nonbinding referendum, which could lead to a $10 minimum hourly wage statewide, has brought ire by some and adoration by others.Local business advocate

    July 25, 2014 1 Photo

  • Church Briefs Centenary UMCCentenary United Methodist Church, Effingham, will host the following activities:• Sunday, July 27: Connection Time, 10 a.m.; Lavender Ridge Worship, 2 p.m.; Youth Group, 6 p.m.• Monday, July 28: Quilters, 9 a.m.• Tuesday, July 29: Brook

    July 25, 2014

  • Late-winter deer season extinct in area counties

    Hunters in Cumberland and Fayette counties may need to seek treatment for their late-winter deer fever.

    July 24, 2014

  • 7-23 crossroads walker.jpg Walking for life

    A group of nine Crossroads Walkers braved temperatures approaching 90 degrees Tuesday to walk from Greenville to Effingham as part of a cross-country walk designed to call attention to the pro-life movement..

    July 22, 2014 1 Photo

  • Concealed-Carry-Clothing-Suit-Jacket-400.jpg Concealed carry objections addressed

    In an effort to offer reasoning behind denials for concealed carry permits, Illinois State Police is assisting the Concealed Carry License Review Board in implementing additional measures to regulate the permit process.

    July 22, 2014 1 Photo

AP Video

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.