Effingham Daily News, Effingham, IL

Local News

April 12, 2013

AP Interview: Quinn hire to market health overhaul

(Continued)

Q. Will this campaign have more in common with a political campaign, or with an ad campaign for a product like soap?

A. I like to think that it's a bit more important than a campaign for soap. It's not unfair to analogize it to a political campaign. We need to raise awareness and inform likely customers of our product, what it means and what it can do, how it affects their loved ones, their family members, their pocketbooks. We have to aggressively raise awareness and you have to get those folks to take action. All that awareness is pointless unless we're actually able to get people to enroll (in a health plan).

Q. What's your background?

A. I worked on the 2008 and 2012 Obama for America campaigns. Between the period from 2009 and 2011, I worked as an organizer for Organizing for America, advocating for the president's legislative agenda. The major legislative accomplishment of his first term was the passage of the Affordable Care Act. But I also organized around other issues of importance to the president, like the repeal of "Don't Ask, Don't Tell" and support for Supreme Court Justice (Sonia) Sotomayor.

Q. How are other states branding their health insurance marketplaces?

A. California is known as "Covered California." It's the "Connector" in Massachusetts. We want something people will recognize that's a little less wordy than "Illinois Health Insurance Marketplace." (It will be up to the marketing firm that wins the Illinois bid to design a logo and come up with a name.)

Q. Who else will be involved in reaching people without insurance?

A. Nonprofits, community-based organizations, government agencies, volunteer groups, labor unions. We want to inform and empower everybody to play a part in this.

Q. What's the budget for this campaign?

Text Only
Local News
  • City to determine contribution A request by Effingham Park District representatives for a million dollars to help construct the Richard E. Workman Sports and Wellness Center is being considered at a special Effingham City Council meeting this evening.Some commissioners questioned

    July 29, 2014

  • 7-29 Filming PRIMARY Effingham grad returns to make film Travis Long says he learned a lot from directing his first full-length feature several years ago.“Kill Me Now was a learning experience, both in shooting and distribution,” the 1998 Effingham High School graduate said.With a full production crew and

    July 29, 2014 2 Photos

  • McCarter.jpg Some lawmakers donate pay

    Illinois lawmakers restoring their pay after years of furlough days has prompted some state representatives to give back to their communities — a move some local lawmakers call a political one.

    July 27, 2014 3 Photos

  • Distance learning catching on in area

    In what appears to be a growing trend among rural school districts, a third area school district may join an existing academic cooperative.

    July 27, 2014

  • Joshua Robison.jpg Opinion: God doesn't care about party affiliation

    Reflecting on what we politely refer to in this country as “political discourse,” I am often struck by how convinced many people seem to be that their sides' specific policies and personalities are the only way to save us all from utter ruin.

    July 27, 2014 1 Photo

  • Ron W.jpg Opinion: Column break just that -- a break

    ‘Hey, Ron. You didn’t have a column this week. What’s the deal? It’s the reason I buy a paper on Thursdays.”

    July 26, 2014 1 Photo

  • Isom.jpg Opinion: It's about time

    Finally, someone else speaks up and it’s about time.
    I applaud Ron Worman and welcome him to take a seat on my bandwagon. His addressing the proliferation of signs of every description, virtually everywhere one looks, is a welcome additional voice — even though rare.

    July 26, 2014 1 Photo

  • Feds: Effingham County was meeting place for underage sex tryst

    An Ohio man has been indicted by a federal grand jury on charges that he traveled out of state to meet an underage person in Effingham County for sexual activity.

    July 25, 2014

  • Jail inmate attempts suicide

    An unscheduled cell check is credited for saving the life of an Effingham County Jail inmate who tried to hang himself early Thursday morning.

    July 25, 2014

  • Woman injured in Farina collision

    An accident on Washington Street sent one driver to the hospital Thursday.

    July 25, 2014

AP Video
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.