"It allows customers to focus on certain parts of an area if they want to advertise," he said.
Mail sent through the program is targeted to individual routes within a community, or multiple communities. Users must send a minimum of 200 pieces at 16 cents a piece, or $21.20.
"We've had this in place for awhile, but we are starting to push it harder because we believe this is a very affordable service," Browning said.
After several years as a carrier, Browning was selected for a supervisory training program in 2005. After a year at the Champaign post office, he became delivery supervisor at the Mattoon post office. He was still in that position when he took the Effingham job.
At Effingham, he supervises 42 employees. After his first week, he's impressed with the veteran group of postal workers in place.
"This is a great group of people," he said. "They work well together as a great team. I just try to steer everybody in the right direction."
Browning said he hopes to improve services at the Effingham post office, even though he's pleased with what he has seen so far.
"We are looking at improving from the top down," he said. "We're trying to make the United States Postal Service the best we can so we remain viable for generations to come."
Browning said he will continue to live in his hometown of Mattoon. His wife, Julie, is a nurse at Sarah Bush Lincoln Health Center, while sons Kameron, 15, Nate, 13, and Jayden, 6, all attend Mattoon schools.
Bill Grimes can be reached at 217-347-7151, ext. 132, or firstname.lastname@example.org.