Effingham Daily News, Effingham, IL

Local News

February 22, 2014

William Broom Jr. remembered as businessman, community leader, father

(Continued)

EFFINGHAM —

Daughter Nancy said her father had a number of other interests, including painting, fishing, University of Illinois sports, and last but not least, St. Louis Cardinals baseball. But she added that Broom always took care of his business before pursuing those other interests.

"I think he and Uncle Jim took the store to a new level," she said, adding that the brothers would often decorate the windows during special occasions.

Liss has her own special memories.

"He taught me how to do the soft shoe," she said of the dance. "I also thought he sounded like Bing Crosby when he sang."

Broom was also a patron of the arts, something Effingham physician and fellow artist Dr. Ruben Boyajian appreciated.

"He was such an interesting character," Boyajian said. "He had a number of different interests, but he was also very plain-spoken and straightforward.

"He was never arrogant."

After Broom retired, he and Virginia traveled extensively before Mrs. Broom's passing. They also enjoyed a family that grew to six grandchildren and 14 great-grandchildren.

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