Effingham Daily News, Effingham, IL

Features

April 23, 2014

The waffle taco's biggest enemy isn't McDonald's. It's consumer habits.

Yum! Brands execs admitted this week that the Waffle Taco is fighting an uphill battle in the fast-food breakfast wars. "We gotta break major habits," CEO David Novak said of Taco Bell's morning menu rollout during Yum!'s quarterly earnings call. "People have a tendency to do the same thing every day. It's hard to even get our current users to give us a try."

Novak also made clear that he sees breakfast as critical to Taco Bell's national success. "I've always said if you can be successful at breakfast - and we fully intend to be - there's no reason in the world why Taco Bell can't go from 5,000 stores to 8,000 stores in the United States," he said. Fast-food breakfast accounts for tens of billions of dollars in sales in America.

Though Novak stressed that "we are in it to win breakfast," his comments sounded less assured than those of McDonald's CEO Don Thompson this week. Gesturing to Taco Bell, Thompson said McDonald's had "not seen an impact relative to the most recent competitor that entered the [breakfast] space," and that new competition would only make McDonald's pursue breakfast more aggressively.

Yum!, the corporation behind Taco Bell, Pizza Hut and KFC, said same-stores sales at Taco Bell's U.S. locations declined 1 percent in the first quarter, but chalked much of that up to the harsh winter.

 

1
Text Only
Features
  • Study: Kids gain weight more quickly over summer break

    Any parent or teacher can tell you that schoolchildren tend to slip back a bit academically over the long summer break. But now a Harvard University study has come up with troubling indications that they also gain weight more quickly during those months when, traditionally, we hope they're outdoors much of the time, enjoying the summer sun.

    June 16, 2014

  • 20140614-AMX-RETIRE-GENX14.jpg Lean retirement looms for Generation X

    When their working years end, Gen-Xers might have to live on just half of their pre-retirement income, compared with 60 percent for the Baby Boom generation, Pew said last year.

    June 16, 2014 1 Photo

  • 20140612-AMX-FATHERS-CARDS123.jpg Father's Day cards make subjects the targets of jokes

    There's a good chance if you receive — or give — a Father's Day card this weekend, Dad will be portrayed as a flatulent, beer-obsessed, tool-challenged buffoon who would rather hog the remote, go fishing or play golf than be with the kids.

    June 15, 2014 3 Photos

  • Texting while driving is latest teen risk as smoking declines

    While smoking among American teens has fallen to a 22-year low, most adolescents admit to engaging in a new type of risky behavior: texting while driving.

    June 15, 2014

  • $15 minimum wage puts Seattle in uncharted waters

    Depending on which pundit is nattering away, this means Seattle is either going to fall off the map and become a "Mad Max"-style economic wasteland or transform into an egalitarian utopia that inspires sweeping pro-labor activism nationwide.

    June 7, 2014

  • 2010-Winter-Olympic-Games-001.jpg Nobody wants to host the Winter Olympics

    If we end up watching slopestyle from the Central Asia steppes in 2022, it will likely be because it's becoming clear that nobody in Europe wants to host these Olympics anymore. Publics may finally be getting wise to the fact that the long-term economic benefits of hosting mega-events like the Olympics or the World Cup are usually negligible at best.

    May 27, 2014 1 Photo

  • airplanes-work-1.jpg Airfare honesty? It may be an oxymoron

    The issue of fare advertising has taken on a renewed sense of urgency now that Congress is considering removing the Transportation Department's full-fare advertising rule, which requires airlines and ticket sellers to display a price that you can actually book.

    May 27, 2014 1 Photo

  • Study: Both men and women feel less stress at work than at home

    In a newly released study in the Journal of Science and Medicine, researchers carefully examined the levels of the stress hormone, cortisol, of a variety of workers throughout the day. The data clearly showed that both men and women are significantly less stressed out at work than they are at home.
     And the women they studied said they were happier at work. While the men said they felt happier at home.

    May 27, 2014

  • Five myths about caffeine

    But how much do you know about the drug - and yes, it is a drug - you're consuming? Before downing one more gulp of your favorite stimulant, let go of some persistent, caffeinated myths.

    May 27, 2014

  • Making the most of longer school days

    Research shows that extra time doesn't help unless it is well used. With that in mind, the Boston-based National Center on Time and Learning has just released recommendations on the best way to construct a longer school day.

    May 26, 2014

AP Video
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.